What is Permission Marketing?
Traditional marketing revolves around interruptions. Pop-ups, billboards, and commercials draw your attention away from what you were looking at – they interrupt your day. Unfortunately for marketers, no one likes being interrupted. People want to watch tv shows – not commercials. They want to listen to music – not radio ads. Even online recipes are riddled with pop-ups and ads for irrelevant products.
Interruption Marketing works by irritating customers and then attempting to win back their trust. This marketing model sets you up for failure. Ideally, advertising should provide value. It should target the right people at the right time in the appropriate place. That’s where Permission Marketing comes in.
Permission Marketing works by delivering anticipated, relevant ads to people who want them. By asking permission, you’re indicating that you value your customers’ time and attention.
What Are the Pros of Permission Marketing?
Compared to traditional marketing, Permission Marketing is:
- Cheaper
- More effective
- Less annoying to customers
People who opt-in to ads are more likely to respond to them. It’s no wonder Permission Marketing earns a higher ROI than Interruption Marketing.
What Are the Cons of Permission Marketing?
There is one huge set-back to Permission Marketing – you have to wait for customers to come to you. And in a crowded marketplace, it can be difficult to attract their attention.
Fortunately, there is a solution. Buyer Intent Data lets you know which businesses are engaging with topics relevant to your business online. These businesses are already in the market for your products. In other words, they are more likely to respond to your ads.
Intent Data can help you determine which businesses to target with your ad campaigns. Specifically, it can help you pinpoint who to target and when. A business that has exhibited multiple intent signals (i.e. searched for your products or services online) is ready for ads. They’re well on their way to making a purchase.
How Does Intent Data Work?
Intent Data providers like Visual Visitor utilize intent software to identify companies that are expressing interest in your products online. Whenever these companies engage with a topic relevant to your business, intent software takes note. Visual Visitor compiles this data and assigns these companies a score based on their online activities.
In addition to collecting information about a business’s online activity, we also compile general info about the business. Our Buyer Intent Data tool provides info about a business’s:
- Industry
- Location
- Annual revenue
- Employee count
Plus, we provide carefully vetted contact info for their employees. The pandemic has made it more difficult than ever to contact prospects. But with Visual Visitor, you’ll have access to cell phone numbers and personal email addresses as well as company lines. Contacting prospects will be a breeze.
Visual Visitor can help you contact the right leads, at the right time, in the right place. Schedule a demo today to see the future of B2B marketing in action.
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